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The Big Story
What Does It Mean To Be All In On AI?
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
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Branding/Marketing
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
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Cynsiders
Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing
By Ian Baer, Founder & CEO, Sooth The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains but […]
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Online Advertising
The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible
With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]
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Marketers
How This Airline Added Self-Serve Advertising To Its Flight Plan
Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]
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Data-Driven Thinking
Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing publishers on the open web with privacy-first control over their monetization that is independent of browser APIs and signal loss.” The unveiling of Trusted Server, an […]
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Branding/Marketing
How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding
The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.
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Cynsiders
All Roads Led to YouTube for “And They’re Jewish”
Hen Mazzig‘s digital weekly series “And They’re Jewish” takes audiences to the homes of Debra Messing, Mayim Bialik, Eyal Booker, Emmanuelle Chriqui and more as they share stories about their personal lives and careers. Mazzig explains why YouTube is the ideal platform for his project. Why launch on YouTube? I didn’t want this show locked behind a paywall, […]
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Marketers
Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
There’s a new contextual curation platform in town, and it has the backing of some industry heavy hitters. The startup, called Classify, aims to evolve contextual and semantic targeting beyond keyword-based taxonomies. It offers buy-side deal curation tools, as well as a sell-side product for publishers to package their inventory into curated deals. Classify is […]
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AdExchanger Talks
Maybe Nielsen Is The Alternative Currency
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”
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