webdesign
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B-to-C Events
The Brief: Zenless Zones and Mega Mitts
This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.
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Online Advertising
Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum
After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum.
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Data-Driven Thinking
Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […]
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Trade Shows
Three Ways SEGA’s Booth at Anime Expo 2024 Solved for Superfans
As Japanese anime culture sweeps North America, Anime Expo has experienced a meteoric rise, this year attracting an estimated 390,000 fans of anime art, movies, games and products to the event, July 4-7, at the Los Angeles Convention Center. For SEGA and its subsidiary, ATLUS, as well as many exhibitors on the showfloor, ensuring that […]
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Trade Shows
What’s Trending in Trade Show Exhibit Design in 2024
As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that […]
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Cynsiders
Winning Olympics Strategies
As brands and content creators work to stand out on social platforms during the Olympics, Will Trowbridge, founder and CEO of Saylor, an entertainment marketing agency, shares winning media and digital advertising practices. Why should online content consumption during the Olympics matter to marketers? Over 3 billion people watched the 2020 Tokyo Olympics […]
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CTV Roundup
How Toyota Uses TV Home Screens To Reframe The Camry Brand
Toyota is dipping its toes into home screen ads on Vizio TVs with a recent campaign for the new hybrid 2025 Camry model in hopes of reaching younger consumers.
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Digital & Technology
Social Media for PR Campaigns: Adapt for a New Audience
While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.
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Branding/Marketing
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.
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Branding/Marketing
TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.
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