Chief Marketer Staff

• Listline e-Newsletter 3/14

  More than 275 direct mail hotline files have been overlaid with data
  from Ethnic Technologies to assemble this list of 53 million names. This
  file consists of catalog buyers, subscribers, continuity buyers and
  names from nonprofit organizations. Demographic and lifestyle data has
  been overlaid as well.

• Agencies

  Nearly One Third of U.K. E-Tailers Skirt Laws: Survey

  Nearly a third of online marketers surveyed by the U.K. Office of Fair Trading are breaking laws designed to protect shoppers, said the agency.

• Live From NEMOA: Class is in Session for Steve Spangler

  Steve Spangler began his lunchtime presentation at the New England Mail Order Association’s spring conference by showing attendees a few tricks they can play on family and friends

• Agencies

  Live From NEMOA: Allen Receives Leadership Award

  Former Vermont Country Store president Bob Allen received the New England Mail Order Association’s Leadership Achievement Award on Thursday at the group’s spring conference in Cambridge, MA.

• Agencies

  Transcontinental Income Surges

  Transcontinental posted net income of $34.1 million for the first quarter, a 69% increase over $20.2 million in the prior year.

• Agencies

  MTV, Doritos Partner for Reality Series

  Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April.

• Agencies

  WWE Pushing Wrestlemania Hype to New Heights

  WWE is applying the marketing equivalent of a body slam to boost the upcoming Wrestlemania 24 event, from a cyberspace assault to branded pizza boxes, an alternative rock/heavy metal concert tour and a lineup of guest celebrities.

• Agencies

  Wrigley Makes Over Gum with New Packaging, Flavors

  The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales.

• Build-A-Bear Promotes Site on 120 Million Milk Cartons

  Build-A Bear Workshop is teaming up with Milk Rocks to feature its virtual world, BuildaBearville.com, on 120 million milk cartons in 95,000 elementary schools.

• Moroch Hires Former Arnold Exec to Handle McDonald’s

  Moroch Partners has hired Jerrie Van Gelder, a former Arnold executive, as managing partner.