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Chief Marketer Staff

  • News Briefs

    THE TAN CO.: has launched a scratch and win game offering the chance to win two grand prizes of a one year paid World Membership through March 31.

  • Listline e-Newsletter 3/13

    A list of 33,742 veterinary book buyers and journal subscribers is
    available from Blackwell Publishing. Those named include veterinarians,
    professors and researchers. Direct mail is the source.

  • Agencies

    Meet the Broker: Gary J. Martin

    Today we meet Gary J. Martin, vice president of sales at Macromark Inc. Martin worked in sales and marketing for Verizon before he switched to list brokerage about 11 years ago.

  • Agencies

    USPS to Discount Express and Priority Mail

    The U.S. Postal Service will begin offering volume related other price incentives for Express Mail, Priority Mail and other shipping services on May 12.

  • Agencies

    ForestEthics Launches Effort for Do Not Mail Registry

    Conservation group ForestEthics has launched a campaign to establish a Do Not Mail Registry modeled on the telemarketing do-not-call registry.

  • Digital

    Transcontinental Acquires ThinData

    Transcontinental Inc. has acquired ThinData Inc., a Canadian online marketing services firm.

  • Direct Marketer Peter K. Vane Dead at 84

    Peter Kenneth Vane, a direct response marketing pioneer, advertising agency principal, and DMCNY Silver Apple recipient, died peacefully at home of natural causes, in Holly Springs, NC on March 9. He was 84 years old.

  • Agencies

    Talbots Posts $171 Million Loss

    The Talbots Inc. posted net loss of $171 million for the fourth quarter compared to net income of $28,000 in the prior year.

  • Agencies

    American Eagle Income Falls

    American Eagle Outfitters Inc. posted net income of $140.5 million for the fourth quarter, a decrease from $150.2 million in the prior year.

  • Improve Marketing Efficiency and Increase Profit

    Two numbers from a profit and loss statement would suggest that marketing budgets are too small. The first, gross profit, measures the profit on product revenue after related outlays. The second is marketing expense. If these two numbers are combined in a ratio as gross profit/marketing expense, the result measures how much profit is generated by every marketing dollar.