Listline e-Newsletter 3/14

* All Ethnic Mail Order Buyers
* Taste of Home Recipe
* Hotrod & Restoration Magazine
* Search4Vendor.com
* Moorehouse Financial Seminar Attendees
* Introducing Gary J. Martin at Macromark Inc.
* People in the News
* Indiana Botanic Gardens

NEW LISTS

All Ethnic Mail Order Buyers
More than 275 direct mail hotline files have been overlaid with data from Ethnic Technologies to assemble this list of 53 million names. This file consists of catalog buyers, subscribers, continuity buyers and names from nonprofit organizations. Demographic and lifestyle data has been overlaid as well.
Selections: E-mail address, adult’s/child’s age, donors, dollar, credit card buyers, homeowner, income, marital status, telephone number, length of residence, lifestyle, motor vehicle/RV, category, recency, gender, multibuyers, state/SCF/ZIP
Price: $85/M
Contact: Dunn Data Co. Jennifer Schmidt (845-278-1339; jennifers@dunndataco.com)

Taste of Home Recipe
Cooks who purchased computer software with recipes are identified. A total of 28,547 buyers are on file. Sources include telephone, Web and retail transactions generated by space advertising, radio and DRTV.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $75/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)

Hotrod & Restoration Magazine
Bobit Business Media offers a controlled circulation list of 7,478 subscribers to Hotrod & Restoration, a magazine it acquired in 2007. Subscribers include retailers, restorers, engine builders and others involved in this segment of the automotive industry. A separate list of 2,189 e-mail addresses is available.
Selections: Gender, telephone number, state/SCF/ZIP
Price: $130/M (postal file); $900 (entire e-mail file)
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; s.perillo@statlistics.com)

Search4Vendor.com
Postal and e-mail addresses for 3,902 business owners and entrepreneurs are on file. This is a list of business owners and entrepreneurs who registered online to receive price quotes from business product and service vendors.
Selections: Date filed, telephone number, country, state/city/SCF/ZIP
Price: $85/M (postal file); $150/M (e-mail file)
Contact: VentureDirect Worldwide, Linda Truong (212-655-5110; ltruong@ven.com)

Moorehouse Financial Seminar Attendees
The 2.6 million individuals named on this file include seminar attendees and others expressed an interest in personal finance, retirement plans or investing. A separate segment with 587,112 names at business addresses is available. Direct mail and telemarketing are the sources.
Selections: Monthly hotline, age, income, gender, ethnicity, religion, language, homeowner/renter, real estate data, net worth, credit card user/type, occupation, telephone number, lifestyle, purchase behavior, state/county/SCF/ZIP
Price: $90/M (home addresses); $100/M (business addresses)
Contact: List Services Corp., Steve Ruffler (203-791-4491; sruffler@listservices.com)

MEET THE BROKER

Introducing Gary J. Martin at Macromark Inc.
This week, Meet the Broker features Gary J. Martin, an advocate for cooperative databases. He predicts individual list rentals will be replaced by co-ops in next 10 to 20 years. For more, click here (directmag.com/meet_the_broker/gary_martin).

People in the News
Four executives have received promotions at MeritDirect. Anthony Carraturo has been promoted to director of sales for the CMP Technology account. Craig Albanese has moved up to senior account executive. Kelly Bryce has become an account executive. Jeff McRae has been named associate broker.

SPECIALS!

Indiana Botanic Gardens
Non-competitive mailers are being offered $10/M off the base price to test this list of dietary supplement buyers. More than 260,000 buyers from the last 12 months are available. Contact Walter Karl Inc., Mireille St. Armand at 845-732-7056; mireille.starmand@walterkarl.infousa.com)