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Chief Marketer Staff

  • Talbots Names Wagner to New Executive VP/CMO Position

    The Talbots Inc. has named Lori Wagner to the newly created post of executive vice president, chief marketing officer of the Talbots brand. She will oversee all direct marketing advertising and catalog development.

  • Lexia Learning Taps Crossbow Group

    Lexia Learning, a developer of reading software, has chosen Crossbow Group to develop a lead generation campaign targeted to primary and secondary school educators beginning this spring.

    The budget was not disclosed.

  • Agencies

    Chicago Store Offers Free Furniture if Cubs Win It All

    If the Chicago Cubs end their century-long malaise and win the World Series this year, it could mean free furniture for many of the team’s famously stoic fans.

  • Agencies

    Quiznos Follows ‘Apprentice’ Appearance with Promo

    Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest.

  • Agencies

    Lane Bryant Offers Closet Makeover via In-Store Sweepstakes

    Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.

  • CoActive Creates CMO Post; Hires Frank Dudley

    CoActive Marketing Group has hired Frank Dudley as chief marketing officer, a new position.

  • Zoom Gets Rights to Insite Bar Network

    Out-of-home ad network Zoom Media & Marketing said that it has signed an agreement to buy the Insite Advertising indoor media division of Alloy Media & Marketing.

  • News Briefs

    BUILDABEARVILLE.COM: the online world from Build-A-Bear Workshop, is hosting a Celebrity Spring Break Party with “High School Musical” star Lucas Grabeel. People who visit participating stores can pick up a VIP boarding pass containing a special access code with any purchase through March 30.

  • PROMO 100 2007

    For more than 12 years, Promo has presented the Promo 100 to recognize the best and brightest agencies in the promotion industry, allowing agencies to weigh themselves against competitors, while showcasing their strengths to existing and potential clients.

  • Loose Cannon: Dullards At Sharper Image

    You read it here first, folks: Last week, Sharper Image Corp. unofficially started moving from its current state of Chapter 11 bankruptcy (restructuring) to Chapter 7 bankruptcy (liquidation).

    Now, Sharper Image management will tell you differently. The Powers That Be at the nation