Author

Chief Marketer Staff

  • Social

    2015 Social Trends to Watch

    Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

  • Tips for Boosting B2B Sales

    For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.

  • Digital

    SEO Best Practices for 2015

    The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.

  • Email

    Emailing Canada: Truths and Myths

    Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

  • Agencies

    SEO Upgrades Help DickiesStore

    DickiesStore has seen big results since focusing on improving its SEO tactics.

  • Data & Analytics

    Bing Driving High-Quality Traffic

    According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

  • Demand Gen

    Cross-Channel Attribution Trends

    Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

  • Demand Gen

    Lead Generation Challenges

    Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

  • Digital

    Content Personalization & Online Success

    The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

  • Agencies

    2014 Marketing Takeaways

    Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.