Articles by Chief Marketer Staff

Mobile First Indexing: How to Prepare Your Business

February 21, 2018 |  by Chad Crowe

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

The Facebook AI Trends Marketers Need to Watch

February 16, 2018 |  by Adrian Fisher

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

Mapping Content to All Points in the Customer Journey

February 14, 2018 |  by Andrew Ramm

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Is It Time to Overhaul Your Marketing Solution?

February 14, 2018 |  by Armand Thiberge

Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.

How to Make GDPR Work for Marketing Teams

February 6, 2018 |  by Bryta Schultz

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

7 Ideas for Interactive B2B Email Marketing

February 6, 2018 |  by Matt Harris

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

Top Trends in Audio Branding

February 1, 2018 |  by Dexter Garcia

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

A Successful B2B Launch is Anything But Fake News

January 30, 2018 |  by Joe Scotto

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

3 Capabilities CMOs Must Build to Transform Marketing

January 29, 2018 |  by Anand Swaminathan and Brian Gregg

In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss three capabilities–collaboration, analysis and talent.

13 Tips for Creating More Useful B2B Content

January 23, 2018 |  by Magnus Linklater

There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets.