Tips for Boosting B2B Sales

Posted on by Chief Marketer Staff

For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.

This iMedia Connection Blog post hits on a few key areas that those who are looking to boost B2B sales should consider in 2015, 1 copy 12including documenting plans for a content marketing strategy (including creation, distribution and analysis), and investing in white papers to help get the word out about product offerings. Leveraging LinkedIn to generate a little brand buzz and finding the right analytics solution can also be a big help in the B2B space.

Check out the full post here and get a head start on content marketing plans for next year.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200