Chief Marketer Staff, Author at Chief Marketer

Online Advertising Poised to Grow

A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.

Social

2015 Social Trends to Watch

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

Tips for Boosting B2B Sales

For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.

Digital

The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.

Email

Emailing Canada: Truths and Myths

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

Agencies

SEO Upgrades Help DickiesStore

DickiesStore has seen big results since focusing on improving its SEO tactics.

Data & Analytics

Bing Driving High-Quality Traffic

According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

Demand Gen

Cross-Channel Attribution Trends

Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

Demand Gen

Lead Generation Challenges

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

Digital

Content Personalization & Online Success

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.