Chief Marketer Staff

• Email

  E-mail Increasingly Blurs Work, Home

  While e-mail is increasingly blurring the lines between Americans’ work and home lives, it has also led to more flexibility and most workers don’t believe it has added significantly to their overall workload

• Agencies

  Meet the Broker: Melinda Diaz of Direct Media Inc.

  This week, Meet the Broker features Melinda Diaz, a real woman of the world

• Listline e-Newsletter 10/30

  Sandvik Publishing Ltd. has selected Specialists Marketing Services Inc.
  to manage the Scholastic at Home master file and enhanced master

• Simpsons Takeover of 7-Eleven Wins Top Pro Award

  The results are in! Agency Freshworks won the Best Overall Pro Award for its campaign, “Simpsons Movie Kwik-E-Mart Experience,” for its client 7-Eleven.

• Agencies

  McDonald’s Pitches ‘Madagascar 2’; Replaces ‘I’m Lovin’ it’ Packaging

  McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.”

• Agencies

  Nissan Z Hits Road in EA Video Game

  Video game speed freaks can test-drive the 2009 Nissan 370Z in a video game before the car appears in dealerships later this year.

• Spending on Endurance Sports Rising: Report

  Sponsorship spending on endurance sports such as marathons, will grow to $84 million among North American companies this year, according to the IEG Sponsorship Report.

• Mobile

  Caribou Coffee Hires Cellfire to Offer Mobile Coupons

  Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations.

• News Brief

  EURO RSCG DISCOVERY: the customer loyalty marketing and global data analytics division of Euro RSCG Worldwide, has named Richard Hren has strategy director, effective immediately.

• Email

  FreshAddress Acquires Return Path’s ECOA Unit

  E-mail appending firm FreshAddress is expected to announce today it has signed an agreement to purchase deliverability concern Return Path