Simpsons Takeover of 7-Eleven Wins Top Pro Award
The results are in! Agency Freshworks won the Best Overall Pro Award for its campaign, “Simpsons Movie Kwik-E-Mart Experience,” for its client 7-Eleven.
The campaign captured the top spot in five categories, the most ever won by a single campaign in recent memory.
The work promoted the Twentieth Century Fox Film Corp. film, “The Simpson’s Movie” by transforming a dozen stores in North America into Kwik-E-Marts, the fictional convenience store made famous in movie.
Another campaign, The Meow Mix Acatemy, by Grand Central Marketing, won the top award in three categories.
The awards across 23 categories were handed out last night during a gala event held at the Museum of Science and Industry in Chicago.
The complete list of winner follows: (full details will be reported in the November issue of Promo and online.)
#1 Best Multidiscipline Campaign
MINI—The Other Lunch Break
Agency—Momentum Worldwide, London
Client—MINI
#2 Best Use of Event Marketing (Five or Less Venues)
The Meow Mix Acatemy
Agency—Grand Central Marketing, Inc.
Client—Del Monte Foods
#3 Best Use of Event Marketing (More Than Five Venues)
7-Eleven/Simpsons Movie Kwik-E-Mart Experience
Agency—Freshworks
Client—7-Eleven, Inc
#4 Best Vehicle-Based Experiential Campaign
Gore-Tex and Windstopper Know What’s Inside Tour
Agency—Marketing Werks
Client—W.L. Gore and Associates
#5. Best Sampling Program – New Category
Smithwick’s Ambassadors
Agency—Colangelo
Client—Diageo
#6. Best Use of Consumer-Generated Content
Disney Dream Job
Agency—Disney Parks, CareerBuilder.com
Client—In-House
#7. Best Cause-Based Promotion
American Express Members Project
Agency—Digitas
Client—American Express
#8. Best Sponsorship or Tie-In Campaign
7-Eleven/Simpsons Movie Kwik-E-Mart Experience
Agency—Freshworks
Client—7-Eleven, Inc
#9. Best Use of Games, Contests, and Sweepstakes
MSN / Biggest Loser “Million Pound Match-Up”
Agency—Mr. Youth
Client—MSN / Microsoft Corp.
#10. Most Innovative Communication Strategy
Pos or Not
Agency—mtvU
Client—mtvU
#11. Best Interactive Promotion
Take Off & Tune In
Agency—Civic Entertainment Group, area/code
Client—A&E Television, Southwest Airlines
#12. Best Multicultural/Ethnic Campaign
Scott “Comparte tu Dicho” Dichonario
Agency—MASS Hispanic Marketing
Client—Kimberly-Clark, Scott Brand
#13. Best Campaign Targeting a Micro Audience
The Meow Mix Acatemy
Agency—Grand Central Marketing, Inc.
Client—Del Monte Foods
#14. Best Campaign Generating Brand Awareness and Trial Recruitment
7-Eleven/Simpsons Movie Kwik-E-Mart Experience
Agency—Freshworks
Client—7-Eleven, Inc
#15. Best Campaign Generating Brand Volume
2007 Monopoly at McDonald’s
Agency—The Marketing Store
Client—McDonald’s
#16. Best Loyalty Program
Detox Seattle
Agency—A Squared Group
Client—method
#17. Best Dealer, Sales Force or Business-to-Business Campaign
Amex OPEN Plum Card Launch
Agency—Momentum Worldwide
Client—American Express
#18. Best Use of P-O-P
7-Eleven/Simpsons Movie Kwik-E-Mart Experience
Agency—Freshworks
Client—7-Eleven, Inc
#19. Best Premium-Based Promotion
Shrek The Third
Agency—Brigandi+Associates, Inc.
Client—The Kellogg Co.
#20. Best Retail/Co-Marketing Campaign
7-Eleven/Simpsons Movie Kwik-E-Mart Experience
Agency—Freshworks
Client—7-Eleven, Inc
See category #3
#21. Best Campaign on a Budget (under $250,000)
Inspire Change
Agency—Alcone Marketing
Client—Seeds of Change
#22. Best Idea or Concept
The Meow Mix Acatemy
Agency- Grand Central Marketing, Inc.
Client Del Monte Foods
#23. Best Creative
United Suite Dreams
Agency—Arc Worldwide; BDM; Starcom
Client—United
