Chief Marketer Staff
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Listline e-Newsletter 10/31
Specialists Marketing Services Inc. has been chosen to manage six lists for Palladium Press.
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Five Campaigns that Deserved to Win Pro Awards but Didn’t: Pro Shop Blog
It’s the morning after Promo’s Pro Awards gala in Chicago. And, as often happens, I came away with a sense of wonderment.
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Mamas for Obama’ Give Republicans A ‘Time Out’
Sen. Barack Obama’s presidential campaign is getting a multi-platform video plug from an independent political group dubbed “Mamas for Obama,” and comic relief from animated barbershop characters.
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Fright Night on Michigan Avenue: Pro Shop Blog
Meijer is a big-box hypermarket with a loyal customer following, plenty of Halloween costume options, and stores around the upper Midwest, but not within Chicago’s friendly confines.
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Google, WPP to Offer Grants to Study Online Marketing Impact
Google and ad holding company WPP have teamed up to fund a $4.6 million research program to study the effects of online marketing on brands, sales and consumer decisions.
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News Brief
EEI GLOBAL: an experiential marketing agency, has been hired by Alpine Electronics of America to manage its exhibit at the 2009 North American International Auto Show in Detroit.
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Agencies
Torstar Reports More Than $2 Million Loss
Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year.
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Agencies
Cost-Cutting Drives Acxiom Growth
Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.
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U.S. Auto Parts Reports Loss
U.S. Auto Parts Network, Inc., an online automotive parts marketer, posted a net loss of $500,000 for the third quarter, compared to net income of $900,000 in the prior year.
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Nutrition 21 Names McWiliams Vice President
Nutrition 21 Inc. has named Pam McWilliams vice president and general manager of its direct response group.