Chief Marketer Staff

• Agencies

  PRC Chairman Predicts 5% Rate Hike for 2009

  Although the 2006 Postal Accountability and Enhancement Act restored a semblance of normalcy to annual postal rate increases, many catalogers are wondering what they can expect in terms of a rate hike in May 2009.

• Agencies

  Office Depot Reports $7 Million Loss

  Office Depot Inc. posted a net loss of $7 million in the third quarter, compared to earnings of $117 million in the prior year.

• Philippines Enacts E-Consumer Protection Law

  The Philippine government has taken steps to safeguard online transactions with the passage of consumer protection rules and regulations under the E-Commerce Act, according to news reports.

• Web Use to Rise Among Painters, Plumbers: Study

  Web site adoption among such smaller businesses as painters, plumbers and carpet cleaners is expected to grow from 33% now to 60% by 2010, according to the Kelsey Group.

• DMA Allies With China Direct Mail Group

  The Direct Marketing Association has joined forces with the China Direct Mail Association to promote business development in that country.

• Listline e-Newsletter 10/29

  RMI Direct Marketing Inc. has a list of 5.7 million households that
  reportedly have a high interest in home media products and consumer
  electronics.

• Agencies

  Eat At Domino’s, Win a Trip on Northwest Airlines

  Ordering a Domino’s Oven-Baked Sandwich online in the next week could translate into a free trip on Northwest Airlines

• Agencies

  Adult Swim Runs Adult Comedy Casting Call

  Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King.

• Agencies

  Milk Promo Touts Beauty Benefits of Milk

  The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.

• Agencies

  Kids Turn Chick-fil-A Premiums into a Space Station

  Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kid’s Meal premiums, that when put together create a space station