Chief Marketer Staff
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Agencies
Budweiser Re-Ups for Military Tribute at Theme Parks
Budweiser has extended a program in tribute to members of the U.S. military that provides service personnel and their families free admission to most Worlds of Discovery theme parks
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Agencies
Rymax Hires Senior Director of Solution Sales
Rymax Marketing Services, Inc. has hired Paul Gordon as senior director of solution sales.
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Bob Ennis To Lead Petsky Prunier’s Digital Media Practice
Petsky Prunier LLC, an investment bank which serves the marketing, advertising and digital media industries, has picked Robert R. Ennis, to head its digital media practice.
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Digital
Zane Rathwick Rejoins Autobytel’s IT Department
Autobytel Inc. has named Zane Rathwick VP of development for IT. Rathwick returns to Autobytel from successful tenures at Local.com and Kelley Blue Book where the programs he developed resulted in significant traffic increases.
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Yahoo Picks Carol Bartz As New CEO
Yahoo Inc. has selected Carol Bartz, most recently executive chairman of Autodesk, to serve as its CEO, and as a member of its board of directors.
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Agencies
Advertising Groups To Create Online Behavioral Advertising Data Standards
Four advertising industry groups will jointly develop self-regulatory principles for online behavioral advertising.
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Email
Michael Iaccarino Out At Epsilon
Michael Iaccarino, the former CEO of Epsilon, is no longer with the company.
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Agencies
P&I Postscripts
PROMOWORKS: the promotional marketing services firm, will be featured in an episode of “Eye On America”
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Email
Opt-In is Dead
The term opt-in has become utterly meaningless. And marketers made it that way. Everyone who
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Email
Stupid Policy Watch: Man, That One’s Gonna Haunt Him
Michael Arrington, publisher of TechCrunch, recently rocked the PR world by saying his must-read technology blog would no longer honor embargoes.
Fair enough. No one says he has to. However, in his announcement, he crossed a line no reporter should ever cross