Chief Marketer Staff
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Agencies
Subway Offers DanceDanceRevolution Premiums
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game
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Agencies
NFL Legends Bowl for Charity in Super Bowl Classic
A veritable Who’s Who of former National Football League stars will tackle Nine Pins for charity in the fourth annual Super Bowl Celebrity Bowling Classic later this month.
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Agencies
Burger King Incentive Offers $1,000 Amazon Gift Cards
Burger King Corp. is offering an incentive to customers who use their Visa cards at its restaurants.
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Agencies
Rymax Hires Senior Director of Solution Sales
Rymax Marketing Services, Inc. has hired Paul Gordon as senior director of solution sales.
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Agencies
Budweiser Re-Ups for Military Tribute at Theme Parks
Budweiser has extended a program in tribute to members of the U.S. military that provides service personnel and their families free admission to most Worlds of Discovery theme parks
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Bob Ennis To Lead Petsky Prunier’s Digital Media Practice
Petsky Prunier LLC, an investment bank which serves the marketing, advertising and digital media industries, has picked Robert R. Ennis, to head its digital media practice.
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Digital
Zane Rathwick Rejoins Autobytel’s IT Department
Autobytel Inc. has named Zane Rathwick VP of development for IT. Rathwick returns to Autobytel from successful tenures at Local.com and Kelley Blue Book where the programs he developed resulted in significant traffic increases.
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Yahoo Picks Carol Bartz As New CEO
Yahoo Inc. has selected Carol Bartz, most recently executive chairman of Autodesk, to serve as its CEO, and as a member of its board of directors.
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Agencies
Advertising Groups To Create Online Behavioral Advertising Data Standards
Four advertising industry groups will jointly develop self-regulatory principles for online behavioral advertising.
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Email
Michael Iaccarino Out At Epsilon
Michael Iaccarino, the former CEO of Epsilon, is no longer with the company.