Chief Marketer Staff

• Catholic Charities Local Taps Huntsinger & Jeffer

  Catholic Charities of the Archdiocese of Washington has chosen Huntsinger & Jeffer as the agency of record for its direct marketing fundraising activities.

• Agencies

  Alliance to Handle HSN Credit Card Services

  Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.

• Mobile

  Kinetic Mobile Changes Name to Joule

  Kinetic Mobile has changed its mame to Joule

• Agencies

  Meet the Broker: Susan Darling, Millard Group Inc.

  This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home

• Listline e-Newsletter 1/15

  Eli Research picked Worldata to manage the Coding Institute list of 974,312 medical professionals.

• Go Daddy Posts Sexy Videos for Super Ad Vote

  In a turnabout from the usual brouhaha about Go Daddy’s Super Bowl spot, NBC has cleared two sexually suggestive 30-minute ads from the domain name firm for the Big Game and fans will choose one to run—featuring IndyCar star Danica Patrick either way

• Denny’s Hires Goodby, Silverstein & Partners as AOR

  Denny’s has hired ad agency, Goodby, Silverstein & Partners as its agency of record, to launch aggressive campaigns, including a first-time spot during the Super Bowl game, to pump up flagging sales.

• AT&T Worships Its “Idol:” The Pro Shop Blog

  Look, we’re all under stress. On the personal front, our 401Ks are MIA and our home valuations have put an unfortunate new spin on the phrase “sweat equity.”

• Yahoo Names CEO, Loses President

  Web portal and search giant Yahoo has named Carol Bartz, the former executive chairman of design software company Autodesk, to replace co-founder Jerry Yang as its chief executive officer.

• Ask.com Drives Diverse NASCAR Deal

  Ask.com struck a multi-faceted multimedia sponsorship deal with NASCAR that will give it a primary car sponsorship and track presence, while making it the stock car outfit’s official search engine.