Chief Marketer Staff
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Agencies
Chapter 4, Dear Friend: Lurid Tales of Junk Mail America
By this time, Pattee had returned to New York, where there was less danger of getting shot. The wary 53 year-old now worked only through partners or designated criminals who would take the fall if there was trouble
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Google Axes 100, Cuts Back Catalog Search Offering
Google Inc. is closing three engineering offices and laying off 100 recruiters from its work force, Alan Eustace, senior vice president, engineering and research, said in a company blog.
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Agencies
Court Fines So-Called Infomercial Marketer Over $37M
A federal judge has ordered infomercial marketer Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” according to the Federal Trade Commission.
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Titan Agency Names Ewing Creative Chief
The Titan Agency has named Michael Ewing chief creative officer.
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Catholic Charities Local Taps Huntsinger & Jeffer
Catholic Charities of the Archdiocese of Washington has chosen Huntsinger & Jeffer as the agency of record for its direct marketing fundraising activities.
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Agencies
Alliance to Handle HSN Credit Card Services
Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.
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Agencies
Meet the Broker: Susan Darling, Millard Group Inc.
This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home
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Listline e-Newsletter 1/15
Eli Research picked Worldata to manage the Coding Institute list of 974,312 medical professionals.
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Go Daddy Posts Sexy Videos for Super Ad Vote
In a turnabout from the usual brouhaha about Go Daddy’s Super Bowl spot, NBC has cleared two sexually suggestive 30-minute ads from the domain name firm for the Big Game and fans will choose one to run—featuring IndyCar star Danica Patrick either way