Chief Marketer Staff

• Agencies

  Herbal Essences Launches ‘Hydralicious’ Promo

  Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.

• Mets Stitch Dull Logo for New Digs: Pro Shop Blog

  The New York Mets have mastered the knack of dashing their fans’ hopes for a World Series flag with September swoons in the past two seasons

• Ten Steps to E-Mail Marketing Success

  With most e-mail marketers busy dispersing new promotional content, there is seldom time for considering the long view. Concentration on the here and now means that important issues, which can improve success and profits, are put aside for a later time

• 2009: The Year For Hispanic Marketing Online

  As I embark on my tenth year in Hispanic online marketing industry I am very bullish about our industry and have great optimism in the promise of online Hispanics for corporate America today

• Agencies

  Provide Great Sales Support in a Tough Economy with a Marketing Portal

  In any economy, salespeople must be supported by the marketing department to succeed in their jobs. But in a recession, marketing departments are often the first to suffer reductions in staff

• News Briefs

  PEDIGREE: Food for Dogs is running a cause-marketing promotion tied to DreamWorks Pictures’ and Nickelodeon Movies’ upcoming release of “Hotel for Dogs.”

• Direct Mail Heavily Used in Hispanic Market: DMA

  Direct mail is effective with Hispanics, judging by a new report from the Direct Marketing Association.

• Dietary DMers Hit with $15.8 Million Judgment

  A group of dietary supplement marketers was slammed with a $15.8 million judgment for deceiving consumers, the Federal Trade Commission announced last week.

• Online Media Mergers Fell in Value in 2008: Report

  Call it a case of quantity over quality. The online media business saw 707 mergers or capital transactions last year, compared with 615 in 2007.
  But there were fewer large deals, and access to capital was

• Listline e-Newsletter 1/16

  Edith Roman Associates Inc. and its affiliate ePostDirect have been chosen to manage several DecisionHealth lists.