Kinetic Mobile Changes Name to Joule

Posted on by Chief Marketer Staff

Kinetic Mobile has changed its name to Joule.

The agency, established in 2007, will continue to offer such services as campaign strategy through implementation and measurement across all mobile channels.

Joule is a division of Kinetic Worldwide, a 50-50 joint venture between WPP and the previous shareholders of Poster Publicity.

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