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Chief Marketer Staff

  • Agencies

    Corporate Graphics Closes Plant, Axes 27

    Corporate Graphics, a Mankato, MN direct mail services firm, will close its Austin, MN facility, laying off 27 employees, according to wire service reports.

  • Agencies

    Financial Direct Mailings Fall: Mintel

    The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.

  • Mobile

    Sybase Acquires Paybox, a Mobile Payment Processor

    Sybase Inc. has acquired Paybox solutions AG, mobile payment systems provider.

  • Dydacomp Buys LaGarde

    Dydacomp, a Totowa, NJ business automation software provider, has acquired LaGarde (a.k.a. StoreFront.net), a Kansas City-based provider of online marketing services for small and mid-sized businesses.

  • Listline e-Newsletter 1/21

    Millard Group Inc. has been appointed manager of Inc. magazine

  • Agencies

    NHL Hits $10 Million in All-Star Activations

    The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.

  • Is Starbucks’ Promo Worth A Cup of Joe?: Pro Shop Blog

    I like a freebie as much as the next person, but is Starbucks’ free coffee offer in exchange for community service worth the perk? I’m not so sure.

  • News Briefs

    CARTOON NETWORK ENTERPRISES: has teamed up with Now and Zen Productions as apparel partners for its original comedy series, “Chowder” and “Flapjack.”

  • Data & Analytics

    Mobilizing Moms With Social Media

    E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

  • Agencies

    Design Your Site to Meet Customers’ Needs

    No doubt, you’ve visited plenty of Web sites that have proven to be a waste of your valuable time. If you’re like many business and marketing professionals, you secretly hope that your site meets the needs of your prospects, customers and internal users. But you’re not really sure, are you?