Could One Unpopular Decision Derail the Obama Marketing Train?: Pro Shop Blog

Posted on by Chief Marketer Staff

If President Obama could endorse products he’d probably become the richest man in the world in a very short period of time. But since he cannot, others have been perfecting the art of profiting from his words and likeness.

This was never more apparent than during the course of the inaugural festivities in Washington, DC, where about 500 enterprising street vendors were the latest recipients of Obama mania. Pins, flags, calendars, T-shirts and mugs were standard fare sold on every street corner and by vendors lined up along the streets near the major events at The Mall and along the parade route. Everyone was buying, sporting pins on their hats, flags in their pockets or woolen Obama hats to fend off the cold.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.