Chief Marketer Staff, Author at Chief Marketer

Schwan’s Offers Toyota Prius in Online Game

Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes.

News Brief

BEST BUY: has named Brian J. Dunn, the consumer electronics chain’s president and chief operating officer as its new chief executive effective June 24.

Agencies

Williams-Sonoma to Lay Off 1,400

Williams-Sonoma Inc. will lay off 1,400 employees (about 18% of its workforce) and close its Camp Hill, PA call center and Memphis, TN distribution center, all as part of an effort to cut overhead costs by $75 million.

Mobile

Online Marketing Group Acquires Mail Media

Online Marketing Group, a Dutch e-commerce company, has acquired Mail Media, a mobile marketing firm in the country.

Agencies

Deluxe Income Plummets

Deluxe Corp. posted net income of $27.9 million for the fourth quarter, a drop from $40.2 million in the prior year.

Car-Related Call Center Opens in Kentucky

Automobile BDC, an outsourced Internet department for car dealerships, has opened a call center Lexington, KY, according to wire service reports.

Agencies

Oriental Trading Names Fuller COO

Oriental Trading Co. Inc., a direct marketer of party supplies, has named Dana Fuller senior vice president and chief operating officer.

Agencies

Meet the Broker: Debbie McLain, RMI Direct Marketing

This week, Meet the Broker features Debbie McLain, a pragmatist in a recession fighting mode. McLain knows from experience that if ever there was a time to mail smarter it’s right now

Listline e-Newsletter 1/22

Millard Group Inc. has been chosen to handle a consumer list rental file that identifies more than 700,000 subscribers to Fast Company magazine.

Burger King Buys Back Into NASCAR

After a one-year absence from the NASCAR circuit, Burger King has bought back in through a sponsorship deal with Tony Stewart and Stewart-Haas Racing.