Author

Chief Marketer Staff

  • Consumer Loyalty is Still Every Marketer’s Goal

    Brand ambassadors lose sight of what their job’s real mission is— to develop an impenetrable bond with their user audience. Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats and reasonable price increases

  • TeleTech Expands Temporary Staff for Transition to Digital TV

    The upcoming transition from analog to digital television signals is prompting TeleTech Holdings Inc. to hire 1,000 temporary full and part-time customer service reps this month.

  • Graco Hires Leapfrog Interactive for Online Campaign

    Leapfrog Interactive has been named agency of record for Graco Children

  • Agencies

    USPS Names Corbett Executive Vice President, CFO

    The U.S. Postal Service has named Joseph Corbett chief financial officer and executive vice president.

  • News Briefs

    WALGREENS: has named Gregory D. Wasson as CEO, effect Feb. 1. Wasson, 50, will replace Alan G. McNally, 63, who has served as chairman and acting CEO since October

  • Email

    Epsilon Promotes Bryan Kennedy to CEO

    Bryan Kennedy has been named president and CEO of Epsilon, according to a memo from Mike Parks, chairman and CEO of Alliance Data, Data Epsilon

  • Digital

    Inflection Point Media Launches B-to-B Internet Ad Network

    Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches 32 million monthly Web site visitors.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Seeds of Change, an organic seed catalog, is marking its 20th anniversary with tote bag and cap offerings, as well as a wide variety of live plants, herbs, gourmet greens and cover crops featured in its latest mailing. Food for the Poor has created an insert piece which went into the National Catholic Register. The piece seeks to provide food and shelter for people in the Caribbean and Central America. And a recent subscription offer from Vogue Knitting includes a hat pattern freemium and a hard offer of $14.97 for four issues

  • Driving Business to an Untapped Market: Automotive Enthusiasts

    There are a number of excellent automotive enthusiast mailing lists offered in the marketplace along with vehicle specific mailing lists.

    Let’s look at some of the marketing applications for this very exciting data

  • Listline e-Newsletter 1/26

    Macromark Inc. has been named manager of the Youthful Innovations file.
    It consists of 11,990 buyers who purchased a skin care product