Chief Marketer Staff

• Correction

  (Jump Start, January 2009) The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.

• Agencies

  Drug Companies Shun Promotional Products

  ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap

• Some Good News for Marketers

  Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the

• Mobile

  Mobile Movie Marketing Videos

  Here are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones

• Agencies

  February 1, 2009

   

• February 1, 2009

   

• Amazon Income and Sales Rise

  Amazon.com Inc. posted net income of $225 million in for the fourth quarter, a 9% increase over $207 million in the prior year.

• Agencies

  Harte-Hanks Income Plummets 48% in Quarter

  Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

• Real Estate Agents Rely More on Internet Leads

  Real estate agents are embracing multichannel marketing and online lead generation, as residential home sales and prices slide downward in recession.

• Email

  Direct Response Media Names Fisher EVP

  Direct Response Media Inc has named Darren Fisher executive vice president, general manager