Chief Marketer Staff

• Studies Show M&A Slowdown

  Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over. Investment banking firm Petsky Prunier tracked

• Collateral Damage

  I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the

• What Marketers and Customers Expect From Each Other

  Everyone enters just about every situation with some set of expectations. Case in point: My husband and I took our kids to see Bob the Builder Live. (Yes,

• Why Direct Marketers Switch Jobs—Often

  The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search

• Keep Your Social Pages Updated

  It’s hard to be hip in Chicago in February. The city turns into a colony of down-filled panda bears sporting whatever ear-flapped and pom-pom-topped headgear

• Mobile

  Mobile Movie Marketing Videos

  Here are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones

• Agencies

  February 1, 2009

   

• February 1, 2009

   

• Amazon Income and Sales Rise

  Amazon.com Inc. posted net income of $225 million in for the fourth quarter, a 9% increase over $207 million in the prior year.

• Agencies

  Harte-Hanks Income Plummets 48% in Quarter

  Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.