Chief Marketer Staff
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Trying different promotional messages boosts ROI
We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and
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Opt-in Is Dead
The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file
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Agencies
Tukaiz Personalizes Calendars
Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the
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Agencies
Second-String Sports are on a Fast Track
many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.
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Agencies
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national
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Could One Unpopular Decision Derail the Obama Marketing Train?
If President Obama could endorse products, he’d probably be the richest man in the world in a very short time. But since he can’t, others have been perfecting
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Some Good News for Marketers
Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the
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Agencies
Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
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Agencies
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve