Chief Marketer Staff, Author at Chief Marketer

DM Strong In Rough Neiman Marcus Quarter

Neiman Marcus Inc. recorded $1.08 billion in second-quarter 2008 revenue, down from the $1.37 billion it pulled in during second-quarter 2007. The company’s net loss amounted to $509.3 million, compared with net income of $44.3 million a year earlier. More, along with The Opportunist’s Take, follow.

Listline e-Newsletter 3/11

In the past six months, more than 1.9 million confirmed opt-in individuals have indicated on educational Web sites they’re interested in furthering their post-secondary schooling.

Agencies

American Express Will Pay Customers to Leave

Call it an anti-promotion: In an attempt to eliminate some low-spending customers from its cardholder roster, American Express Co. has announced it is offering to pay some holders to close their accounts.

Agencies

Sears Helps Customers Complete Rebate Forms

Over the years, there have been many problems with rebates, the least of which have been the complicated, time-sensitive paperwork consumers are required to complete before they receive their rebate check.

Agencies

Sprint Boosts Referral Reward for March

Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service.

Agencies

Coupon Use Gains Strength

Coupons are proving a powerful incentive for consumers struggling to make ends meet in a weak economy.

Agencies

Intercontinental Hotel Opens Online Gathering Place for Loyalty Members

The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members.

Agencies

P&I Postscript

RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products.

Longer Search Terms Becoming Popular

Search queries consisting of four to six words have become more popular, while one-, two- or three-word searches declined in popularity, according to a study from Hitwise. More, with The Opportunist’s Take, follows.

Agencies

Direct, Retail Sales Fall During Nautilus’s Fourth Quarter

Nautilus Inc. generated $411.2 million in sales during 2008, a drop from the $501.5 million it pulled in during 2007. The company recorded a continuing operations loss of $93 million, but did not report its net income or loss. More, along with The Gossip’s Take, follow.