Chief Marketer Staff
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Digital Body Language and Lead Scoring – The Evolution of a Marketing Discipline
Marketers must observe their buyers’ online behavior – or digital body language – to know when a prospective buyer is ready to interact with sales. Here’s where the art of lead scoring comes into play
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Senturia Hopes SDNN Will Keep San Diego Classy
San Diego’s news scene will get a little more competitive starting tomorrow, when the San Diego News Network goes live
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Agencies
Cross Atlantic Commodities Acquires T-3 Media
Cross Atlantic Commodities, Inc. has completed its acquisition with T-3 Media. Cross Atlantic develops, acquires, markets and distributes specialty `quality of life” enhancement products
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InfoGroup’s Income Plummets On Administrative Charges
InfoGroup generated $738.3 million in sales during 2008, up from $688.8 million in 2007, and well above any level previously seen by the data and data services company. But a spike in selling, general and administrative expenses pulled its net income down to $4.8 million, well below the $40.9 million it realized in 2007. More, along with The Luddite’s Take, follows.
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Price Check: You’re Charging WHAT For That List?
Here are a few hard realities to swallow. It’s not 2001 anymore. It’s 2009 and it ain’t a pretty economic time. And, it surely ain’t a good time to try and rent lists at 2001’s inflated prices
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Listline e-Newsletter 3/16
This file names 198,305 individuals sourced from several direct response
vehicles. The file is made up of 47% women. -
Agencies
PC Connection To Report Loss, Staff Cuts
PC Connection will report a net loss of 2.7 million for fourth-quarter 2008, as well as net income of $10.4 million for the year, when it releases its full financial figures. More, along with The Analyst’s Take, follows.
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Direct Response Rare Bright Spot In Nielsen Report
Spending on direct response product advertising rose by 9.2% during 2008, representing one of a very few categories to show increases in The Nielsen Company