NEW TO MARKET LISTS
–Education Edge
In the past six months, more than 1.9 million confirmed opt-in individuals have indicated on educational Web sites they’re interested in furthering their post-secondary schooling.
Selections: Age, career/educational interest, class year, education level, ethnicity, gender, grade point average, home owner, household income, lifestyle, major, marital status, monthly hotline, occupation, online learning preference, presence of children, scholarship seeker, school attended, spoken languages, state/SCF/ZIP
Price: $115/M
Contact: List Solutions, Sandy Ostrander (732-729-0500; [email protected])

–Muscle & Fitness Hers
Named here are 23,055 subscribers to this newly launched American Media magazine. They’re sourced from direct mail that goes straight to the publisher.
Selections: Gender, last-30-days, paid, age, income, state/SCF/ZIP
Price: $105/M
Contact: Statlistics, Rita Verna (203-778-8700; [email protected])

NEW SELECTS
–DAV $20+ Donors, Commercial Mailers Only
Disabled American Veterans has begun offering this select on its file of 810,764 last-12-month direct mail-sold contributors. Eighty-three percent of its donors come from commercial lists.
Selections: Gender, $20+ donors, state/SCF/ZIP
Price: $75/M
Contact: Direct Media Inc., John Briley (203-532-3770; [email protected])

UPDATED LISTS
–Cylapril Weight Loss Buyers
During January, 6,623 individuals sourced from direct response space and radio bought this weight-loss product. The company’s customer base is 77% women.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark (Paula Dazi 845-230-6300 ext.349; [email protected])

* Cygnus Business Media
* Real Estate Media Master File
* Stealth Stocks Financial
* Travel World Holiday Packages
* Advantage Computing
* Worldata Index: E-mail List Prices Moving Down
* People in the News
* Short Cuts

LISTS UNDER NEW MANAGEMENT

Cygnus Business Media
Cygnus Business Media has consolidated management for 54 controlled circulation lists at MeritDirect. The appointment covers nearly 1.7 million subscribers to titles in 15 markets. These include for example agriculture and food, aviation and transportation, law enforcement, printing and photography. These files were previously divided up among Walter Karl Inc., Information Refinery Inc. and Barry Ancona. Related master files have been under management at MeritDirect for nearly two years. Contact MeritDirect, Jeff Moriarty (518-608-5066; [email protected])

Real Estate Media Master File
Lake Group Media Inc. has been tapped to manage Real Estate Media