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Chief Marketer Staff

  • Agencies

    The Content Conundrum

    Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be…

  • News Briefs

    T.G.I. FRIDAYS: has a new beverage for its more than 600 restaurants, Vanilla Lemon Ice. Leo Cook

  • Agencies

    Gaiam Takes Loss, Examines Media Mix and Subscription Business

    Gaiam Inc. generated $74.5 million in sales during fourth quarter 2008, compared with $81.8 million in fourth quarter 2007. More, along with The Eavesdropper’s Take, follow.

  • Agencies

    Direct Flourishes, But Fourth Quarter Damps American Eagle’s Year

    Fourth quarter sales for apparel marketer American Eagle fell from $995.4 million a year ago to $905.7 million during fourth-quarter 2008. The company recorded net income of $32.7 million for the quarter, down from $140.5 million a year ago. More, along with The Opportunist’s Take, follows.

  • Agencies

    DM Strong In Rough Neiman Marcus Quarter

    Neiman Marcus Inc. recorded $1.08 billion in second-quarter 2008 revenue, down from the $1.37 billion it pulled in during second-quarter 2007. The company’s net loss amounted to $509.3 million, compared with net income of $44.3 million a year earlier. More, along with The Opportunist’s Take, follow.

  • Listline e-Newsletter 3/11

    In the past six months, more than 1.9 million confirmed opt-in individuals have indicated on educational Web sites they’re interested in furthering their post-secondary schooling.

  • Agencies

    American Express Will Pay Customers to Leave

    Call it an anti-promotion: In an attempt to eliminate some low-spending customers from its cardholder roster, American Express Co. has announced it is offering to pay some holders to close their accounts.

  • Agencies

    Sears Helps Customers Complete Rebate Forms

    Over the years, there have been many problems with rebates, the least of which have been the complicated, time-sensitive paperwork consumers are required to complete before they receive their rebate check.

  • Agencies

    Sprint Boosts Referral Reward for March

    Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service.

  • Agencies

    Coupon Use Gains Strength

    Coupons are proving a powerful incentive for consumers struggling to make ends meet in a weak economy.