Sessions
Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald's Corporation.Coffee Break in the Exhibit HallThe Promotion World
Articles by Chief Marketer Staff
Promo News
Going PRO: OptionOne tops U.S. winners in '98 World PRO Awards of Excellence.CHICAGO - Minneapolis agency OptionOne snagged the award for Best Promotion
Myth Making
Imagine being handed the assignment of bringing a legend to life - that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What
Hurts So Good
Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.
On the Net
In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be
Marketing Services
Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.
I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.
It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative
GOING FASTER THAN EVER: Ironman picks up steam and sponsors for its 20th year.
The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.
The Facts About Fax Offers
Can unsolicited fax ads be sent under federal and state law? The short answer is no, however there are exemptions for existing client relationships that
Conference Schedule
TUESDAY, OCTOBER 6 9:00am - 5:00pm - Registration10:00am - 12:30pm - Promotion U Workshop12:30pm -1:30pm - Lunch-on-your-own1:30pm - 5:00pm - Promotion
