Wallace, Wright Together at Last
PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month's roundup of DM coverage in the mainstream
Articles by Chief Marketer Staff
Fur Industry
WHILE THE FUR industry is changing to appeal to younger customers, another more subtle-and potentially farther reaching-trend is occurring: greater corporate
A Gem Too Good to Pass Up
FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The
Customer-Targeted Marketing Communications
THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates' "The New Direct
100 Voodoo Dolls to Palo Alto?
IT'S NOT EVERY direct marketer that would have the hubris to run a "Build a shrine to us on your Web site" contest. But then, not every direct marketer
Not at Your Service
THIS IS THE fifth year we've done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about
Premium Blend
SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who
Isn’t It Time to Swat That Stupid Millennium Bug?
Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the
Office Depot Goes to School
Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school
An Appropriate Gesture
TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the
