Sound & Vision
BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But
Articles by Chief Marketer Staff
Web Site Redux
COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The
Telecom Tune-up
BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications
Wild Card Kingdom
HERE'S ANOTHER example-although somewhat tenuous-of how e-mail marketing is working better than banner ads.In May National Geographic Interactive, Washington,
The New Select
ARE YOU WONDERING why that top-performing list you rented in 1997 just didn't cut the mustard this year?One answer: Take a closer peek at where those
DM Goes Global With Charles Prescott
In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader's Digest Association, as its first vice president of international
Overlays on Overdrive
EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply
Home Again
SWIMMING POOLS and golf courses. Dance lessons and card games. Cookouts and crafts classes.It may sound like a summer camp or a luxury resort, but it's
Europe Calling
TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic
ONE AT A TIME
WHETHER YOU LABEL today's marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the
