Context vs. Content Marketing
I love the quote, "There are two kinds of people: Those who talk a lot and those who don't listen."There are also two kinds of marketing that apply directly
Articles by Chief Marketer Staff
Points of Switch
Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could
International
Sleeping Well MADRID - Flex beds made sure its distributors didn't lose sleep with a program that got them dreaming of mysterious foreign lands and eternal
Reel Deals
INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:
Chugging Along
Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable
Workshop Day
Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement
Calling All Rare Talents
To all of you multi-disciplined creatives who still can't decide what you want to be when you grow up or can't describe your occupation in that little
Is There a Promotion Exec in the House?
Promo's 1998 Annual Report of the Promotion Industry shows impressive growth - up seven billion dollars, or 10 percent, from last year. This windfall
How About an Award for Great Legs?
The annual industry ritual of self-salutation is fast approaching. There'll be awards in the categories of best this, best that, and best them. However,
Sitings
CLEANING UP THE STY www.pigglywiggly.comI don't much care for the grocer's online "smiling character," Mr. Pig whose snout is plastered all over the site.
