Chief Marketer Staff, Author at Chief Marketer

Keys to Predictive Scoring Success

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

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Would Your CMO Have a Beer With Your CTO?

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

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St. Patrick’s Day Marketing Roundup

t. Patrick’s Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here’s a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

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2015 Oscars Round-Up

While the Super Bowl had brands spending megabucks to get their messages in front the year’s biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.

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Free Webinar: Avoiding Webinar Pitfalls

Webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.

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Do you Rely on Gut Instinct Over ROI?

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

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Marketing Tech a Growing Space

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.

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Valentine’s Day Marketing Round-Up

Marketers have been busy in the weeks leading up to Cupid’s big day, and Chief Marketer is here to provide you with a rundown of Valentine’s-themed campaigns that are sure to warm your heart.

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Fareportal’s In-House Marketing Tech

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

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Super Bowl Round-Up: Nationwide Provokes, McDonald’s Big Giveaway

Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.