Chief Marketer Staff, Author at Chief Marketer

3 Ways to Market on Facebook

Here are three ways marketers can use Facebook to reach more consumers.

Database Tech & Facebook Custom Audiences

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

Data & Analytics

Webinar: Data-Driven B2C Strategy

This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

Agencies

Four Steps to Brand Success for Social Good

Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.

Data & Analytics

Inside Ancestry.com’s Marketing Infrastructure Group

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

MarTech

Getting the Most From ROI Dashboard Tech

There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

Agencies

Get Creative With Marketing Tech

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

Agencies

Marketing Technologists Defined

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Agencies

Q&A With Progress Software CMO Melissa Puls

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Agencies

IBM Report: Brands Must Get to Know Consumers Better

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.