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Chief Marketer Staff

  • Data & Analytics

    Webinar: Data-Driven B2C Strategy

    This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

  • Agencies

    Four Steps to Brand Success for Social Good

    Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.

  • Data & Analytics

    Inside Ancestry.com’s Marketing Infrastructure Group

    Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

  • MarTech

    Getting the Most From ROI Dashboard Tech

    There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

  • Agencies

    Get Creative With Marketing Tech

    Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

  • Agencies

    Marketing Technologists Defined

    SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

  • Agencies

    Q&A With Progress Software CMO Melissa Puls

    Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

  • Agencies

    IBM Report: Brands Must Get to Know Consumers Better

    Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.

  • MarTech

    Creating a Marketing Tech Blueprint

    Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

  • Agencies

    Use Tech to Get Customer-Obsessed

    Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.