Chief Marketer Staff, Author at Chief Marketer

2015 NCAA Tournament Round-Up

As the country’s best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.

Facts & Figures

Keys To Building Successful Marketing Teams

When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.

MarTech

Marketing Ops Tech Tips

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

Data & Analytics

Keys to Predictive Scoring Success

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

MarTech

Would Your CMO Have a Beer With Your CTO?

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

Profiles & Campaigns

St. Patrick’s Day Marketing Roundup

t. Patrick’s Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here’s a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

Profiles & Campaigns

2015 Oscars Round-Up

While the Super Bowl had brands spending megabucks to get their messages in front the year’s biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.

Technology

Free Webinar: Avoiding Webinar Pitfalls

Webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.

Acquisition

Do you Rely on Gut Instinct Over ROI?

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

MarTech

Marketing Tech a Growing Space

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.