Agency Moves
Ken Bostrom and Tony Tomassini named creative directors at Davidson Marketing, Inc., Chicago. Also at the agency, Kelly Arquette named account supervisor,
Articles by Chief Marketer Staff
December 1, 1998
December 1, 1998
Flower Power Hour No Web Page of Love
Let's say that in a weak moment you've succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional
New World Order at Frankel
A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members
The Smell of Selling
The National PTA has been criticized for selling its name and logo for use in back-to-school advertising by the office supply chain, Office Depot.Neither
Sony Turns Up Volume on Max TV
With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end
Happy Holidays
Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains
People: Agency Moves
Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud
Agencies: Who’s News
A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,
