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Chief Marketer Staff

  • THE DEL POLITO LETTER

    Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

  • Net Tax Relief Bill Gains in House

    LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

  • High-Tech Firm Starts a High-Tech Campaign

    PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

  • Brokers Break Bread

    American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

  • Dream Team

    SAN FRANCISCO – Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction

  • Sampling Continues to Stretch Out

    The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from

  • Blue’s Clues Land on Campbell Soup and in Subway

    Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated

  • Sponsorships Grow Without the Olympics

    If there was a year for sponsorship spending to drop, 1997 should have been it. For more than 14 years, the sponsorship category has seen growth of at

  • The Sher Solution

    Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

  • Hochberg Made SBA Deputy Administrator

    Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.