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  • Agencies

    >From Soap to Nuts

    ACTRESS SUSAN BATTEN is best known for her role as Luna Moody Holden on the soap opera “One Life to Live.” But she’s recently taken on a new role-catalog

  • On the Net

    In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

  • Agencies

    Overlays on Overdrive

    EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

  • I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

    It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

  • Agencies

    A Gem Too Good to Pass Up

    FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The

  • Agencies

    This Month in 1992

    AS PART OF DIRECT’s 10th anniversary celebration, over the next four issues we’ll share what was making direct marketing headlines during our first decade

  • Marketing Services

    Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

  • DEAL MAKERS

    Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

  • Agencies

    Reel Deals

    INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

  • Agencies

    Isn’t It Time to Swat That Stupid Millennium Bug?

    Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the