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Chief Marketer Staff

  • Agencies

    Chugging Along

    Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable

  • Reclaiming Salem’s Lot

    Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

  • Agencies

    Wild Card Kingdom

    HERE’S ANOTHER example-although somewhat tenuous-of how e-mail marketing is working better than banner ads.In May National Geographic Interactive, Washington,

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    Overlays on Overdrive

    EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

  • Sessions

    Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald’s Corporation.Coffee Break in the Exhibit HallThe Promotion World

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    Directnewsline

    Reader’s Digest Plans Global Change THE READER’S DIGEST Association, Pleasantville, NY, is planning a global reorganization aimed at revitalizing the

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    The Issue of Imagery

    IN “On Moral Fiction,” author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist

  • Hurts So Good

    Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.

  • Agencies

    B-to-B Catalogs’ Online Customer Service Disappoints

    Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s

  • Agencies

    Anniversary Songs

    TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One