Chief Marketer Staff

• Agencies

  B-to-B Sales Slowly Rising

  LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

• Myth Making

  Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

• Agencies

  An Appropriate Gesture

  TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

• Is Advertising Dead?

  Let’s play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

• Agencies

  I Went to College for This???

  UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I’ll be docile next issue.A few months ago, I received

• International

  Sleeping Well MADRID – Flex beds made sure its distributors didn’t lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

• Agencies

  Secrets Revealed

  MAIL ORDER entrepreneur Joseph Sugarman has authored three titles designed as a seminar on marketing.The first volume focuses on how to write powerful

• Net Results

  Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

• Agencies

  Wallace, Wright Together at Last

  PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month’s roundup of DM coverage in the mainstream

• I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

  It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative