Chief Marketer Staff, Author at Chief Marketer

Building Muscle

POSING FOR a portrait in his company’s lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly

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B-to-B DMers Suffer from Market Woes

BUSINESS-TO-business DMers couldn’t escape the stock market’s downturns during the last three months.The 32 B-to-B direct marketers tracked by Gruppo,

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Splinter Groups

SOME FOLKS can’t leave well enough alone. When Nancy Miller, marketing analyst for Parkersburg, WV-based Woodcraft Supply, first started using a neural-network-based

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Customers for Life: Applying Relationship Marketing

THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing”

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Field Trip: Chicago Natural History Museum Digs for New Members

THE FIELD MUSEUM of Natural History in Chicago is as well known for research as it is for its exhibits. Beginning next month, the Field will explore uncharted

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The Renaissance in B-to-B Lists

JOB TITLE? Business class? Sales volume? Business-to-business mailers are no longer satisfied with those old-time list selects alone. Now they want to

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RECRUIT THE A-TEAM

IT’S GENERALLY believed that after a certain amount of time spent working the phones, telephone representatives burn out. I maintain that reps are more

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After Delays, E-centives Emerge on the Web

HERE’S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded

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Hey, What Ya Wanna Know?

THE PRIVACY PUNDITS are whining about direct marketers in general-and database marketers in particular-having too much of the public’s personal information

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DRTV-Blocking V-Chip Zapped

THE DRTV and advertising industries applauded the Consumer Electronics Manufacturers Association’s (CEMA’s) decision to drop plans to endorse V-chips