Author

Chief Marketer Staff

  • Short Cuts

    Hello Direct Inc., San Jose, CA, a direct marketer of telephone productivity tools, will acquire privately held PhoneZone.com, which publishes a Web buyers’

  • Tshibangu To Join Liberty Life Insurance

    Judith Tshibangu, a 20-year direct marketing veteran, will join Liberty Life Insurance Co., Greenville, SC, on Feb. 1 as the head of its LibertyDirect

  • Direct American Marketers Settles With States

    Pennsylvania attorney general Mike Fisher announced yesterday a $3 million multi-state bankruptcy claim settlement with Direct American Marketers Inc.,

  • Searle Moves: From Burnett To Draft?

    G.D. Searle & Co. pulled its direct marketing for Celebrex from Leo Burnett USA, Chicago, but not its general advertising. It looks like DraftWorldwide

  • FTC Agenda Revealed

    Federal Communications Commission Chairman William Kennard last week unveiled an ambitious agenda for the agency over the next 12 months that includes

  • FCB Acquires CM Partners

    Chicago advertising agency Foote, Cone & Belding, a subsidiary of True North Communications Inc., has acquired CM Partners, a Rolling Meadows, IL-based

  • Reader’s Digest Declares Quarterly Dividend

    Reader’s Digest, Pleasantville, NY, declared a quarterly dividend of five cents on each share of Class A nonvoting and Class B voting common stock. The

  • Despite Settlement, Cendant Still Faces Common Stock Class Action Suit

    Cendant Corp., the firm created from the merger of Parsippany, NJ-based franchiser HFS Inc. and membership package service vendor CUC International Inc.,

  • infoUSA Revenue Increases

    Business and consumer marketing information provider infoUSA Inc. announced that, based on preliminary results, its Internet revenue increased 146% from

  • Programmer’s Paradise Sees 30% Sales Hike For 1998

    Software direct marketer Programmer’s Paradise Inc., Shrewsbury, NJ, expects to report net sales for the year ending Dec. 31 exceeding $230 million, more