Chief Marketer Staff
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DIRECT Listline
Government Decision-Makers Some 83,487 active subscribers of Governing Magazine are available. This controlled monthly publication is published by Congressional
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Observers Fear End Of USPS Profit Trend, Sooner Rate Case
The days of windfall U.S. Postal Service profits and low rate increases may be ending and the next rate case may come sooner than expected, fear mailing
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Live Feed Of Jordan Speech Boosts HSN’s Memorabilia Sales
The Home Shopping Network, St. Petersburg, FL, broke into its regularly scheduled programming to carry Michael Jordan’s retirement as a professional basketball
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Multiple Zones, Wireless Dimension in Private Label Pact
Computer direct marketer Multiple Zones International Inc., based in Redmond, WA, and Wireless Dimension (http://www.wirelessdimension.com) have signed
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Aggressive Telemarketing Leads PC Connection Sales Boom
Fourth-quarter sales for PC Connection, Inc., Merrimack, NH, a direct marketer of personal computers and related accessories, increased by 32% for the
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Net-Based Hotel Bookings to Reach $3.1 Billion By 2002: Analyst
By the year 2002, hotel bookings made via the Internet will generate approximately $3.1 billion in revenues for online providers, up from less than $100
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Winterberry: E-Commerce Mergers Close To $4 Billion in 3Q Of 1998
The total deal volume involving electronic commerce companies in the third quarter of 1998 totaled $3.9 billion, according to the Winterberry Group Inc.,
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Lands’ End Reduces Staff, Stores, And Catalogs
Lands’ End, Dodgeville, WI, will eliminate 94 of the 888 salaried positions in the company; liquidate the Willis & Geiger division; and close three of
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DIRECT Listline
Lawyers Online The Lawyers Online Network list identifies 101,722 lawyers and law firms in hundreds of practice areas, who have registered to be included
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European Postal Mergers Might Benefit U.S. Mailers
Acquisitions by the government owned postal services in Britain and Germany within the past week were seen by two leading industry groups as strengthening