Chief Marketer Staff

• Multiple Zones, Wireless Dimension in Private Label Pact

  Computer direct marketer Multiple Zones International Inc., based in Redmond, WA, and Wireless Dimension (http://www.wirelessdimension.com) have signed

• Live Feed Of Jordan Speech Boosts HSN’s Memorabilia Sales

  The Home Shopping Network, St. Petersburg, FL, broke into its regularly scheduled programming to carry Michael Jordan’s retirement as a professional basketball

• Netscape Picks Annuncio For Data Automation Services

  Annuncio Software, Los Altos, CA, has been selected by Netscape Communications Corp., Mountain View, CA, to facilitate its marketing automation and one-to-one

• Prosper NRG, Beldenergy Bow Utilities Marketing System

  Prosper NRG Marketing and Beldenergy have introduced Direct To Market, an interactive service to help pitch energy services to business prospects in deregulated

• Online Spending Doubles For Holiday Season: Survey

  Internet users more than doubled their online holiday spending during the 1998 holiday season, according to a survey by World Research.During the 1998

• Short Cuts

  In what is seen as the first such effort in the country, Meiji Life Insurance Co. has tied up with Cecile Co., Japan’s largest mail order service firm,

• Commercial Annuity Web Site Opens its Doors

  AnnuityNet.com, reportedly the first online variable annuity store, located at http://www.AnnuityNet.com, opened its doors in Leesburg, VA.AnnuityNet.com

• Lands’ End Reduces Staff, Stores, And Catalogs

  Lands’ End, Dodgeville, WI, will eliminate 94 of the 888 salaried positions in the company; liquidate the Willis & Geiger division; and close three of

• DIRECT Listline

  Lawyers Online The Lawyers Online Network list identifies 101,722 lawyers and law firms in hundreds of practice areas, who have registered to be included

• Short Cuts

  The Internet Travel Network, based in Pal Alto, CA, has named Gadi Maier president/CEO. The 20-year technology company veteran will oversee worldwide