Chief Marketer Staff

• Aggressive Telemarketing Leads PC Connection Sales Boom

  Fourth-quarter sales for PC Connection, Inc., Merrimack, NH, a direct marketer of personal computers and related accessories, increased by 32% for the

• DIRECT Listline

  Government Decision-Makers Some 83,487 active subscribers of Governing Magazine are available. This controlled monthly publication is published by Congressional

• Observers Fear End Of USPS Profit Trend, Sooner Rate Case

  The days of windfall U.S. Postal Service profits and low rate increases may be ending and the next rate case may come sooner than expected, fear mailing

• Short Cuts

  The Internet Travel Network, based in Pal Alto, CA, has named Gadi Maier president/CEO. The 20-year technology company veteran will oversee worldwide

• Lands’ End Reduces Staff, Stores, And Catalogs

  Lands’ End, Dodgeville, WI, will eliminate 94 of the 888 salaried positions in the company; liquidate the Willis & Geiger division; and close three of

• European Postal Mergers Might Benefit U.S. Mailers

  Acquisitions by the government owned postal services in Britain and Germany within the past week were seen by two leading industry groups as strengthening

• Net-Based Hotel Bookings to Reach $3.1 Billion By 2002: Analyst

  By the year 2002, hotel bookings made via the Internet will generate approximately $3.1 billion in revenues for online providers, up from less than $100

• DIRECT Listline

  Lawyers Online The Lawyers Online Network list identifies 101,722 lawyers and law firms in hundreds of practice areas, who have registered to be included

• Winterberry: E-Commerce Mergers Close To $4 Billion in 3Q Of 1998

  The total deal volume involving electronic commerce companies in the third quarter of 1998 totaled $3.9 billion, according to the Winterberry Group Inc.,

• Snyder Buys Redskins

  Daniel M. Snyder, as part of a group lead by Howard Milstein, a co-owner of the New York Islanders hockey team, has become an owner of the Washington