Chief Marketer Staff

• Live Feed Of Jordan Speech Boosts HSN’s Memorabilia Sales

  The Home Shopping Network, St. Petersburg, FL, broke into its regularly scheduled programming to carry Michael Jordan’s retirement as a professional basketball

• Short Cuts

  In what is seen as the first such effort in the country, Meiji Life Insurance Co. has tied up with Cecile Co., Japan’s largest mail order service firm,

• Online Spending Doubles For Holiday Season: Survey

  Internet users more than doubled their online holiday spending during the 1998 holiday season, according to a survey by World Research.During the 1998

• Lands’ End Reduces Staff, Stores, And Catalogs

  Lands’ End, Dodgeville, WI, will eliminate 94 of the 888 salaried positions in the company; liquidate the Willis & Geiger division; and close three of

• Winterberry: E-Commerce Mergers Close To $4 Billion in 3Q Of 1998

  The total deal volume involving electronic commerce companies in the third quarter of 1998 totaled $3.9 billion, according to the Winterberry Group Inc.,

• DIRECT Listline

  Lawyers Online The Lawyers Online Network list identifies 101,722 lawyers and law firms in hundreds of practice areas, who have registered to be included

• Net-Based Hotel Bookings to Reach $3.1 Billion By 2002: Analyst

  By the year 2002, hotel bookings made via the Internet will generate approximately $3.1 billion in revenues for online providers, up from less than $100

• European Postal Mergers Might Benefit U.S. Mailers

  Acquisitions by the government owned postal services in Britain and Germany within the past week were seen by two leading industry groups as strengthening

• Short Cuts

  The Internet Travel Network, based in Pal Alto, CA, has named Gadi Maier president/CEO. The 20-year technology company veteran will oversee worldwide

• Emerick To Advise DMA on B-to-B

  The Direct Marketing Association said that business-to-business direct marketing expert Tracy Emerick will work with the group to further develop its