Chief Marketer Staff
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Short Cut
XOOM.com Inc., a San Francisco-based internet services developer has struck a deal with Web content provider InfoSpace.com to be the exclusive provider
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Bride’s Magazine and WeddingChannel.com in Marketing Partnership
BRIDE’S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE’S Magazine feature on WeddingChannel.com,
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E*Trade Added to United Airlines’ Mileage Plus Program
E*Trade Group Inc., an online investment service, and United Airlines have launched a program under which both E*Trade customers and United Airlines Mileage
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Pepe Named Head of Time-Warner E-Commerce
Michael Pepe has been named president of Time Warner e-commerce. In his new position, Pepe will be the senior executive responsible for Time Warner’s
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No Sale at Specialty Catalog
Specialty Catalog Corp., a South Easton, MA-based direct marketer of women’s wigs and related accessories, has decided not to find a buyer, but to focus
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DMers Fight FedEx Effort Over Global Postal Agreements
The direct marketing industry is about to launch a major offensive to keep Secretary of State Madeline Albright from stripping the State Department’s
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Valassis to Launch Internet Coupon System
Sales promotion company Valassis Communications Inc., (VCI), Livonia, MI, signed an agreement to purchase up to 50% of Merge, LLC, to launch an Internet
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Moore and Argentine PO to Provide Latin American DM Service
Moore Corp. Ltd., Toronto, has formed a joint venture with Buenos Aires, Correo Argentino S.A., the recently privatized Argentine Post Office, and Itron
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TeleSpectrum and IDRC to Merge
Two major outsourcing service bureaus, TeleSpectrum Worldwide Inc. and International Data Response Corp. (IDRC), have agreed to merge.According to TeleSpectrum,
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Short Cuts
Dickenson Direct, Braintree, MA, named Liz McCleary-Sills associate account manager. Her background includes stints at State Street Consultants Inc. and