Chief Marketer Staff

• International

  AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next

• Agencies

  The Thrill of Sales, The Agony of Service

  How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

• All’s Fair

  Star Wars is the odds-on bet to conquer this month’s Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn’t

• Agencies

  Checkout

  Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

• Agencies

  Isuzu Taps Database, Gets Big Results

  Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

• Financial Services Sites Face Billing Competition

  Financial services companies may face a threat from Internet portals for the budding online-billing business, according to new media market researcher

• DIRECT Listline

  African-American Families Co-op A Parent’s Open House co-op sampling program reaches 1 million African-American families through schools with high African-American

• Agencies

  All of a Piece

  We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

• Agencies

  RAPP COLLINS: LABOR OF LOVE

  Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers

• Grassroots Reverb

  Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted