Chief Marketer Staff

• A Buy Year

  It was a record year for mergers and acquisitions in the marketing services industry in 1998, when a total of 77 transactions were completed, up 32.8

• Agencies

  Algebra 2 Is Brought to You by . . .

  In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big

• The Argentine Equation

  For 20 years, I’ve had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers’ minds. After enormous

• Agencies

  Successful team selling

  Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

• Charitable Contributions

  When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box

• KB&P Branches Out

  New York City-based Kirshenbaum Bond & Partners, known for far-out advertising, is bolstering its p.r. and promotions group “in response to clients’ growing

• Hamboiger Heaven

  Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral

• Coming in next month’s PROMO

  P-O-P Strategies The point-of-purchase industry ain’t what it used to be, not with retailers increasingly calling the shots and displays going interactive.

• Faithful to the Underground

  Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for

• Show Me the Data!

  If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.