Chief Marketer Staff

• Bills Pose Challenge to Direct Mail Sweeps

  Another bill to regulate the direct mail sweepstakes industry has been introduced, this time in the Senate by Sen. Ben Nighthorse Campbell (R-CO).Senate

• Agencies

  PROGRAM & TIMETABLE

  THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

• Agencies

  Cut, Style and Sell

  Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business

• Crowning Achievement, But Details Are a Royal Pain

  An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out

• Inmark Beefs Up In-Store

  Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The

• Taken Up

  The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications

• BRAND Enrollment

  The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

• Financial Services Sites Face Billing Competition

  Financial services companies may face a threat from Internet portals for the budding online-billing business, according to new media market researcher

• Agencies

  All of a Piece

  We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

• Sitings

  Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right