PROGRAM & TIMETABLE
THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL
8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman, Founder, Wunderman Cato Johnson
9:45 AM – 10:15 AM 10:15 AM – 11:00 AM ROUNDTABLE DISCUSSIONS
11:00 AM – 11:30 AM Break IN EXHIBIT HALL
11:30 AM – 12:30 PM CREATIVE TRACK: HOW TO GET THE VERY BEST FROM YOUR CREATIVE TEAM Alan Fonorow, Senior Vice President, Creative Director, Kobs Gregory Passavant Sheila Stogol, Owner/President, Stogol Direct Advertising
BASIC COURSE TRACK: PRINCIPLES OF MARKETING PLANS J. Steven Kelly, Ph.D., Director, Direct Marketing Institute, DePaul University Betty Warden, Coordinator, Direct Marketing Institute, DePaul University Susan K. Jones, Partner, The Callahan Group, LLC, Associate Professor, Ferris State University
DATA-DRIVEN TRACK: CUSTOMER SEGMENTATION STRATEGIES: FACT AND FAnTASY Joanne S. Hedegard, Manager, Kestnbaum & Co.
INTEGRATED TRACK: title to be announced Kevin Randall, Interbrand Andy Lincoln, Interbrand
INTERACTIVE TRACK: ONLINE COMMERCE-WHAT DOES IT TAKE? Joel Grossman, Playboy Enterprises
INNOVATIVE TRACK: CONSENSUAL DATABASES: NOW or LATER? Jim Kobs, Principal, Kobs Gregory Passavant
12:30 PM – 2:00 PM CHICAGO-STYLE LUNCH in EXHIBIT hall
2:15 PM – 3:15 PM CREATIVE TRACK: CREATIVE RESOURCE EXPO, PART ONE
Basic course TRACK: Principles of database marketing Caryn Gray, Senior Database Manager, Impact Communications Group
DATA-DRIVEN TRACK: THE ROLE OF DATABASE MARKETING IN THE MARKETING MEDIA MIX Mike Sossi, Vice President, Senior Consultant, Leo Burnett Co. Inc. Kevin Francart, Vice President, Senior Consultant, Leo Burnett Co. Inc.
INTEGRATED TRACK: SLEEPING WITH THE ENEMY Clive MacLean, Executive Vice President, Managing Director, CM Partners Derek Moore, Senior Vice President, Executive Creative Director, CM Partners
INTERACTIVE TRACK: SMART SITES: SITES THAT LEARN FROM YOU AS YOU USE THEM Lynn Heiberger, Managing Director, Organic Online
INNOVATIve TRACK: IF YOU THINK THERE’S NOTHING NEW UNDER THE SUN, WHAT IN THE WORLD IS CUSTOM PUBLISHING? Chris McMurray, CEO, McMurray Publishing Simon Kelly, President & Co-Founder, TPD Publishing
3:30 PM – 4:30 PM CREATIVE TRACK: CREATIVE RESOURCE EXPO, PART TWO
BASIC COURSE TRACK: PRINCIPLES OF LISTS Dave Penzell, Vice President, Sales, The McNichols Group
DATA-DRIVEN TRACK: DATA-DRIVEN CONTACT STRATEGIES FOR HIGH-TECH EVENT MARKETING Sandra Schulte, Field Marketing Manager-Illinois, Indiana & Wisconsin, Microsoft
INTEGRATED TRACK: LET THEM COME TO YOU: THE TELEPHONE EVOLUTION Russ Torres, Vice President, Marketing/Founder, UAccess Inc. Joy Schwartz, Director of Client Services, UAccess Inc.
INTERACTIVE TRACK: REALITY CHECK ON THE ROAD TO ONE-TO-ONE Evan Neufeld, Senior Analyst, Jupiter Communications
INNOVATIVE TRACK: TODAY’S INTEGRATION: HOW TO EAT, LIVE AND BREATHE THE BRAND Brooke Lighton, Managing Partner, Creative, Lighton Colman
FRIDAY, FEBRUARY 12 Lori Colman, Managing Partner, Marketing & Media, Lighton Colman 4:30 PM – 6:00 PM
“PARTY DOWN UNDER” IN EXHIBIT HALL
7:30 AM – 8:15 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL
8:15 AM – 9:45 AM GENERAL SESSION: BRAND ADVERTISING THAT WORKS Peter Krivkovich (host), CEO, President, Cramer-Krasselt Jonathan Harries, Executive Creative Director, Foote Cone and Belding of Chicago Jon Steel, Vice Chairman, Director of Planning, Goodby, Silverstein and Partners Tom Messner, Partner, Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG
10:00 AM – 11:00 AM CREATIVE TRACK: THE ULTIMATE ONE-TO-ONE MARKETING TECHNOLOGY Jeff Jarrett, General Manager, Executive Vice President, Interactive Marketing Technologies Felicia Zfira, Director of Interactive Marketing Technologies, Blau Direct Edge
BASIC COURSE TRACK: PRINCIPLES OF MEDIA Susan K. Jones, Partner, The Callahan Group, LLC Associate Professor, Ferris State University
DATA-DRIVEN TRACK: OPTIMIZING AFFINITY MARKETING AND MEMBERSHIP PROGRAMS Gregory Green, Ph.D., Vice President, Strategic Services, Executive Marketing Services Inc.
INTEGRATED TRACK: CALL CENTER JUDO TRANSFORMS THREATS INTO ADVANTAGES Mitchell A. Lieber, President, Lieber and Associates
INTERACTIVE TRACK: LOYALTY ON THE WEB Hans Peter Brondmo, Chairman, Post Communications
INNOVATIVE TRACK: BEYOND BRANDING: HOW DIRECT MARKETING COMPANIES CAN “MARRY” THEIR CUSTOMERS FOR A LONG, LONG TIME Lois Geller, President, Mason & Geller
11:00 AM – 11:30 AM BREAK IN THE EXHIBIT HALL
11:30 AM – 12:30 PM CREATIVE TRACK: STRIKE IT RICH: DISCOVERING THE MOTHERLODE OF YOUR CREATIVITY Joyce Carolyn Smith, Joyce Smith Marketing & Promotion
BASIC COURSE TRACK: PRINCIPLES OF CREATIVITY Judy Finerty, President, Finerty & Wolfe Advertising Inc.
DATA-DRIVEN TRACK: DIRECTLY REPOSITIONING A CHICAGO ICON: THE CHICAGO SYMPHONY ORCHESTRA Stephen Belth, Consultant, Arts Marketing Network
INTEGRATED TRACK: AMAZING BRAND SUCCESS STORIES FROM THE U.K. Speakers to be announced, Brann Ltd.
INTERACTIVE TRACK: to be announced
INNOVATIVE TRACK: SELLING THE INTANGIBLE Michelle Blechman, Leo Burnett Co. Inc. 12:45 PM – 2:45 PM LUNCHEON SPEAKER IN THE EXHIBIT HALL Scott Turow, Attorney and Author
2:45 PM – 4:00 PM DESSERT IN THE EXHIBIT HALL
