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Chief Marketer Staff

  • Account Watch

    Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands

  • Agencies

    LESTER WUNDERMAN: SECOND ACT

    Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

  • Agencies

    Pay to Play

    Database Investment has continued unabated from last year, according to DIRECT’s annual reader survey. Once again, just over half of our respondents indicated

  • The Action Man

    While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

  • Agencies

    Marketing Outside City Limits

    Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be

  • CVS Tries New Prescription

    Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll

  • A Life Worth Living

    Quaker Oats’ Life Cereal, which is known for featuring children on its colorful box fronts, has announced a nationwide contest to find a new trio that

  • Agencies

    BIG-TIME KID STUFF

    Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

  • Agencies

    The Europeans Are Coming!

    The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

  • Agencies

    Taking the Suds Out of Sweepstakes

    Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled