Chief Marketer Staff

• Marketing Services

  Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production

• Agencies

  Checkout

  Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

• Agencies

  Isuzu Taps Database, Gets Big Results

  Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

• Bills Pose Challenge to Direct Mail Sweeps

  Another bill to regulate the direct mail sweepstakes industry has been introduced, this time in the Senate by Sen. Ben Nighthorse Campbell (R-CO).Senate

• Agencies

  Cut, Style and Sell

  Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business

• Circuit Maker

  Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony’s Discman with ESP2 Steady Sound needed to give

• International

  AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next

• Financial Services Sites Face Billing Competition

  Financial services companies may face a threat from Internet portals for the budding online-billing business, according to new media market researcher

• DIRECT Listline

  African-American Families Co-op A Parent’s Open House co-op sampling program reaches 1 million African-American families through schools with high African-American

• Jingle Bells and Whistles

  Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas