Chief Marketer Staff

• Out of This World

  NEW YORK Having spun gold with David Kirk’s last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

• Advice from the inside

  Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

• Moveable Feast

  It’s getting easier to shop from home these days. At least two online grocers have aggressive expansion plans for ’99 as they establish national brand

• Loose Cannon: Quo Vadis J.Peterman?

  (Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial

• Agencies

  The Thrill of Sales, The Agony of Service

  How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

• Crowning Achievement, But Details Are a Royal Pain

  An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out

• Agencies

  One-to-One Lite

  The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

• Agencies

  The Net’s Horsepower

  One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

• Marketing Services

  Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production

• BRAND Enrollment

  The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team: