Chief Marketer Staff
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Loose Cannon: Quo Vadis J.Peterman?
(Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial
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Compaq Forms Web Marketing Division
Compaq Computer Corp., based in Houston, has formed Compaq.com (http://www.compaq.com), a new division for marketing over the Web.The company said it
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Moveable Feast
It’s getting easier to shop from home these days. At least two online grocers have aggressive expansion plans for ’99 as they establish national brand
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DEAL MAKERS
Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,
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Circuit Maker
Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony’s Discman with ESP2 Steady Sound needed to give
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Agencies
The Net’s Horsepower
One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s
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International
AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next
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Marketing Services
Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production
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Tucker to Fight Involuntary Bankruptcy Petition
Four creditors have filed an involuntary bankruptcy petition against co-op marketer Larry Tucker, Inc. But the Saddle River, NJ firm is continuing with