Chief Marketer Staff

• Agencies

  Keeping in Touch

  Three-Martini lunches are kind of like the 1960s-if you remember them, you weren’t there. By the time all parties sobered up, a contract had been signed,

• From All Sides Now

  MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CAMetro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to

• Garden Botanika to Cease Trading on Nasdaq

  Garden Botanika, Inc., Redmond, WA received notice from the Nasdaq National Stock Market, Inc. that the company’s securities will cease trading on the

• Agencies

  The Europeans Are Coming!

  The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

• Hot Dog

  The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the “Yo Quiero Taco Bell” plush Chihuahua self-liquidators

• Agencies

  Banks, Brains, Beans and Brunch

  As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since

• Agencies

  Spelling Lessons

  If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it

• Agencies

  Isuzu Taps Database, Gets Big Results

  Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

• All’s Fair

  Star Wars is the odds-on bet to conquer this month’s Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn’t

• Bills Pose Challenge to Direct Mail Sweeps

  Another bill to regulate the direct mail sweepstakes industry has been introduced, this time in the Senate by Sen. Ben Nighthorse Campbell (R-CO).Senate