Chief Marketer Staff

• Agencies

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• The Action Man

  While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

• Agencies

  RAPP COLLINS: LABOR OF LOVE

  Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers

• Feds No Longer in the Chips

  A three-year federal investigation into the aggressive promotional practices of Plano, TX-based Frito-Lay has ended with no charges being brought against

• Agricultural E-Commerce Site to Launch In April

  VirtualFund.com, Inc., a Minneapolis-based technology company, has reached an agreement with RAPID, Inc., a nonprofit agriculture-related organization,

• Jingle Bells and Whistles

  Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas

• Agencies

  Me Llamo Tinky Winky

  The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series

• Fueling Up

  The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.

• Account Watch

  Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands

• Agencies

  Not Ready for Prime Time

  DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks