Chief Marketer Staff

• DEAL MAKERS

  Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,

• Agencies

  One-to-One Lite

  The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

• International

  AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next

• Agencies

  The Net’s Horsepower

  One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

• Taken Up

  The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications

• Agencies

  Checkout

  Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

• Circuit Maker

  Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony’s Discman with ESP2 Steady Sound needed to give

• Agencies

  AirTran, What’s Wrong With You?

  AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

• Agency Moves

  Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated

• DIRECT Listline

  African-American Families Co-op A Parent’s Open House co-op sampling program reaches 1 million African-American families through schools with high African-American