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Chief Marketer Staff

  • On the Net

    Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

  • Agencies

    All of a Piece

    We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

  • Ha-Lo Gives Holiday Shopping New Meaning

    Ha-Lo Industries, Inc. stayed in full acquisitions mode over the holidays, purchasing two more companies.The Niles, IL-based agency bought Parsons International

  • Fueling Up

    The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.

  • Agricultural E-Commerce Site to Launch In April

    VirtualFund.com, Inc., a Minneapolis-based technology company, has reached an agreement with RAPID, Inc., a nonprofit agriculture-related organization,

  • Account Watch

    Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands

  • The Action Man

    While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

  • Call Center EIS Cites Slower Demand in 1998 Financials

    Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter

  • Shop At Home to Broadcast Expansion Plans, Earnings

    Shop At Home, Inc., Nashville, TN, will unveil its Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The

  • Feds No Longer in the Chips

    A three-year federal investigation into the aggressive promotional practices of Plano, TX-based Frito-Lay has ended with no charges being brought against