Author

Chief Marketer Staff

  • Aligning with Mars

    Mars Advertising of Southfield, MI, formed an alliance with Agency Won, a Mooresville, NC-based sports marketing company, to help clients develop retailer-specific

  • Calling All Entrepreneurs

    After spending five years at Nabisco, Cliff Medney felt the tug to be free. “It was time,” he says. “I had learned and experienced a great deal and wanted

  • Agencies

    LESTER WUNDERMAN: SECOND ACT

    Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

  • Agencies

    Pay to Play

    Database Investment has continued unabated from last year, according to DIRECT’s annual reader survey. Once again, just over half of our respondents indicated

  • Tupperware Plans Infomercial, Internet Strategy

    Tupperware Corp., purveyor of plastic storage products, sold by way of Tupperware parties in neighbors’ living rooms, is planning on expanding its direct

  • From All Sides Now

    MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CAMetro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to

  • Agencies

    HSN Plays Games

    The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

  • Agencies

    FLORSHEIM INTERNATIONAL: ON THE RIGHT FOOT

    Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles

  • Hot Dog

    The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the “Yo Quiero Taco Bell” plush Chihuahua self-liquidators

  • Agencies

    The Europeans Are Coming!

    The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these